Sana Farheen, the founder of Forever Modest, recently made an appearance on the popular TV show Shark Tank India. Sana's company specializes in designing and manufacturing modest clothing for women, catering to a growing demand for fashionable clothing that respects cultural and religious traditions.
Here are the key details about their pitch on Shark Tank:
| Name | Forever Modest |
| Founder | Sana Farheen |
| Episode | Season 2 Episode 49 |
| Ask | ₹20 Lakhs for 10% Equity |
| Deal | ₹20 Lakhs for 20% Equity |
| Sharks | Amit Jain, Anupam Mittal, Namita Thapar, Vineeta Singh |
| Status | In-business |
Forever Modest is a new India startup that offers comfortable clothing options. They have modest casualwear, officewear, and swimwear. The pricing is affordable and stylish with the new trend. There are shirts, abayas, jackets, maxi dress in their catalog.
The sharks were impressed by this young entrepreneur. The way she presented the business and the vision behind it. Her mother is a fashion designer, so it was always in her mind. There is also a team of designers and marketers to assist her.
In just 6 months of FY 2021-22, the sales were ₹12 lakhs. With D2C already there, now they have some B2B clients for while labeling. But there was a problem with scaling it in India and competition in foreign markets.
While she was not that great with numbers, the intention was good. Namita was the first to offer, with the other 3 coming together later. That’s exactly what the entrepreneur wanted.
Sana's pitch on the show highlighted the importance of modest fashion and how it is a thriving industry in India and globally. She showcased some of her unique designs and explained how they cater to women of different age groups and sizes. The Sharks were impressed with her designs and the potential of the modest fashion industry, and several of them made offers to invest in her business.
Forever Modest's success on Shark Tank India is a testament to the growing trend of modest fashion and the demand for clothing that is both stylish and respectful of cultural and religious traditions. As more and more women seek out modest clothing options, companies like Forever Modest are poised to thrive in this market.
In addition to her appearance on Shark Tank India, Sana has been recognized for her innovative designs and business acumen in the modest fashion industry. She has been featured in several major publications, including Forbes India and Vogue Arabia, and has been invited to speak at numerous industry events.
Sana's success with Forever Modest is a true inspiration for young entrepreneurs who are passionate about creating products that meet the needs of diverse communities. By staying true to her vision and focusing on quality and innovation, Sana has built a thriving business that is making a positive impact on the fashion industry.
Sana did BE in Mechanical Engineering from Dr. Babasaheb Ambedkar Marathwada University. After 2 years in DevOps, she founded two startups, Forever Modest & Kloud Kampus. Forever Modest is an apparel brand, while the other provides IT courses.
She is also a fencing champion, which she showed during the pitch.
After Shark Tank Updates
With 4 sharks on her side, she will definitely have the best help to grow Forever Modest. Vineeta advised focusing on India only, Amit saw a great women entrepreneur in her and Anupam will work on a proper brand positioning.
In the end, check the official company pitch: “At Forever Modest, we believe that fashion should be both stylish and comfortable, while also allowing individuals to express their personal beliefs and values. Our mission is to offer a wide range of high-quality and affordable modest fashion options, making it easier for people everywhere to find clothing that meets their needs. We are dedicated to bringing the latest styles and trends to our customers, while also respecting traditional values and beliefs.”
In conclusion, Sana Farheen's appearance on Shark Tank India is a testament to the growing demand for modest fashion and the innovative entrepreneurs who are driving this industry forward. Forever Modest is a prime example of a company that is meeting the needs of its customers while staying true to its values and vision. We can expect to see great things from Sana and Forever Modest in the years to come.
